A brief understanding of Content Marketing

Content marketing is about presenting the universe that you’re amazing at what you do in online marketing activities. It will be a great powerful tool for you if you can create great content on your website. Content marketing is the formation and sharing of digital marketing collateral to grow brand consciousness, progressing search engine rankings, and creating customer benefits. Content marketing may be used by the business to enable sales and develop leads by using site analytics, keyword research, and target strategy references.

Let’s see the following features which can make content more trustworthy:

1. Valuable: The audience who read your blogs and watch your video must acquire a little meaningful out of it while visiting on your website. The audience should feel well after visiting your website that they have learned something well or entertained from there that resonates with their subsists and morals.
2. Relevant: There should be given a priority that your website content must show the audience wants, requirements, and benefits. Be that reliable expert in presenting your customer that you get them that you realize what’s exciting, amusing, heartwarming, or significant to them by writing your content on the website.
3. Consistent: Effective content, provided quickly builds you instantly familiar. To help consumers get to know you and grow your business with familiar, your attitudes and the way of thinking should speak the same voice.

Why is content marketing strategy important?

Content marketing makes your online business with reputation. The audience can see the posts in the form of blog posts, videos, infographics, social media posts and presentations.

Let’s take a look at important of content marketing:

1. Better understanding

Content marketing helps you to strengthen understanding about your right audience who is enjoying your content.

2. Builds Brand Awareness

Content Marketing is the greatest fruitful approach of making brand awareness to the targeted customers at a minimal budget. The way of making brand awareness through public relations or ads can be an effective approach for the business. Reality is that, word of mouth type of publicity/marketing is no more valid in the era of digitalization. If any business can make the right content to their websites, it can help them to bring the relevant traffic to their websites by letting people know about their brand who never knew.

Content Marketing Strategy

Content marketing helps to grow the traffic and boost conversations; let’s see the steps for the easy understanding:

1. Set out Your Mission and Your Goals
2. Establish Your KPIs
3. Know Your Audience
4. Assess Your Current Position
5. Figure Out the Best Content Channels
6. Decide on Content Types
7. Identify and Allocate Resources
8. Create a Content Calendar
9. Create Content
10. Distribute and Market
11. Measure Results

B2C vs. B2B Content Marketing

Most of the business proprietors and staffs know there are major differences between how a B2B (Business to Business) organization is run associated with one with a B2C (Business to Consumer) emphasis. Whether it is the business image, sales and promotion methods, business morals, or customer relationships, here are separate features of each trade model that essential to be educated and skillful in order to be prosperous. This grasps particularly accurate for the content marketing plan, style and method that your business practices.

In content marketing, B2B and B2C are two identical different natures. Whether your trade is entirely B2B, entirely B2C, or specific mixture of the two, it’s significant to recognize the differences between them for a better understanding.

To assistance monitor your efforts, we’ll look at some of the critical variances between B2B and B2C content formation, and how the maximum positive businesses method content marketing.

Types of Content   

1. Written

• Blog Articles
• Product Descriptions
• Landing Pages
• Press Releases
• Long-form guides
• FAQs
• Email Copy
• Ad Copy
• eBooks
• White Papers
• Case Studies

• Video
  • Video blogs
  • Studio Production
  • On location video
  • Vox pops
  • Video interview and testimonials
  • Animations
  • Web demos
  • Product demos
  • Corporate promos
  • Event footage
  • GIFs
  • Virtual reality and augmented reality

• Graphics
  • Infographics
  • Custom illustrations
  • Calls-to-action
  • Content formatting
  • Wireframes and site mockups

• Social
  • User-generated content
  • Hashtag content
  • Complementary social posts
  • Quizzes
  • Polls/surveys
  • Contests

• Audio
  • Podcasts
  • Webinars
  • Recorded interviews

Content Marketing Channel

1. Organic traffic (SEO)
2. Paid search traffic (SEM):
3. Email marketing:
4. Social media marketing
5. Link building
6. Podcasting
7. Display advertising
8. Syndication
9. Event based marketing
10. Mobile marketing

What does a content marketing manager do?

The content marketing manager’s core activity is to carry out the business content strategically by publishing and promoting content that attains the objectives fixed in the business plan. There is required to make an initial research to create an effective content marketing strategy. Through the research, there is possible to help the content marketing manager and creator to know regarding the target customer better and what types of content to create for the client.

Let’s take a look at the Content Marketing Manager’s Responsibilities

1. Research and competitor analysis
2. Preparing content marketing plan
3. Making an editorial calendar
4. Content creation
5. SEO
6. Editing and Ensuring Adherence to a Style Guide
7. Publishing and promoting content
8. Content performance monitoring and analysis

Content marketing in the sales funnel

Content marketing funnel helps to move people from awareness of the product to satisfy your customer successfully. Which, take a multi-stage process that introduce new leads to the business through different types of content. These leads are then converted into possible customers by progressively “funneling” them through more types of content.

Many marketing scholars divided the funnel into several measures, but there are generally three opinions that you need to remember:

1. Top of the funnel (ToFu) focuses on brand awareness and site traffic. ToFucontent grabs attention.
2. Middle of the funnel (MOFU) focuses on lead generation and nurture. MOFUcontent educates and informs.
3. Bottom of the funnel (BOFU) focuses on conversion to paid service or product. BOFUcontent is personalized and product focused.

Marketing your website is a multifaceted method. As SEO becomes progressively hard and social media becomes increasingly time-consuming, nothing could be more vital than spending time plotting out your individual “Content Marketing Sales Funnel.” Content marketing sales funnel helps you to convert more of your tire-kickers into happy, repeat customers with enormous Lifetime audience worth.

Content marketing distribution strategy

A content distribution strategy is a tactical article that an organization makes to guide its marketing determinations for promoting posts, e-books, resources, and other content properties.

The explanations for making a content distribution strategy are plenteous. An edition like this kills the haphazardness and delivers structure to the advertising procedure.

A thoughtful content distribution strategy abridges the procedure of attainment the correct audience at the right time and persuades them to take the preferred action on your content asset, whether that’s

downloading an e-book, signing up for a newsletter or booking a sample on your website.

Reference:

• Content Marketing https://divvyhq.com/content-marketing
• Content marketing https://optinmonster.com/
• Content marketing https://blog.hubspot.com/
• Content marketing https://buzzsumo.com/blog/content-marketing-funnel
• Content marketing https://foundationinc.co/lab/content-distribution-plan/